Operator. Founder. GTM leader.
Three reasons people land here. Pick the one that matches yours.
I work at the point where B2B SaaS teams usually get stuck: the story drifts, the team starts pulling in different directions, and growth feels louder than it feels useful. If you are a founder, a hiring CEO, or a recruiter, start on the page built for your intent.
Shared brand spine
Clear point of view. Cleaner decisions. GTM work people can actually run.
The pages change because the reader changes. The core value does not.
Choose your path
Same operator. Different job to be done.
One page cannot sell advisory help and executive hiring at the same time. These pages separate those jobs.
SaaS founders
You have traction. The GTM story is what feels shaky.
Start here if the business has momentum but positioning, messaging, and team alignment are no longer keeping up with the stage.
Go to the founders page
CEOs
You are hiring senior GTM leadership and need real operator judgment.
Start here if you are evaluating Felipe for a leadership role or executive search conversation, not buying a consulting engagement.
Go to the CEOs page
Recruiters
You need a fast screen, clear role fit, and direct signal.
Start here if your job is to qualify Felipe quickly for a senior B2B SaaS marketing or GTM role and decide whether to move him forward.
Go to the recruiter page
15+
Years building, selling, and advising in B2B SaaS environments.
550+
Startup accounts supported through SendGrid and Twilio work.
500+
Founders mentored across accelerators, portfolios, and startup programs.
SendGrid · Twilio · Semrush
Operator experience that keeps the advice grounded in how teams actually work.
What stays true
The page changes. The operating style does not.
Operator, not ornament
I am most useful when the company needs sharper decisions and someone who can help the work move, not another layer of strategy theater.
Positioning tied to execution
I care about the market story because it changes what the homepage says, what sales repeats, what product prioritizes, and how pipeline behaves.
Direct point of view
The work is usually to remove noise, not add more options. Teams bring me in when they want clarity, judgment, and honest tradeoffs.