Case studies

Rosters that survived the tab close.

How studios, agencies and publishers keep the artists they find — and hire from what they kept. Twenty of them, filterable, because a page about findability should be findable.

20 total

Hamilton

Game studio

A game studio whose entire hiring strategy was one person saying “wait, I know a guy.”

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Terra

Animation

A two-person animation shop that re-discovered the same freelancer four separate times, each time delighted.

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Savannah

Agency

A brand agency running client pitches from fifty open tabs and one prayer that Chrome would not restart.

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Snowflake

Publishing

A print collective where thirty members each maintained a private list, and three of them emailed the same collector on the same morning.

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Meridian

Advertising

An ad agency that budgeted for illustration and spent the budget on looking for illustrators.

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Bellweather

Board games

A board game publisher whose art pipeline lived in a Slack channel called #art-maybe.

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Koto

Indie games

Two developers who screenshotted portfolios instead of saving them, then screenshotted the screenshots.

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Lantern

Children's books

A picture book publisher that kept its illustrator shortlist in an email thread with itself.

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Marrow

Comics

A horror comics imprint that lost a colourist to a phone upgrade.

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Pinegrove

Architecture

An architecture firm that hired the same visualiser twice at two different rates, three months apart.

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Cobalt

VFX

A VFX studio where the only person who knew the freelancer list went on holiday.

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Haddock

Packaging

A food brand that briefed an illustrator, then briefed a different illustrator with the same brief, having lost the first.

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Verity

Music

A record label whose album art shortlist was thirty Instagram saves and no usernames.

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Northaven

Museum

A museum that spent six weeks searching for an artist already in its own exhibition archive.

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Drift

Apparel

An apparel brand that described an artist to three people as “you know, the wave guy.”

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Quarry

Tabletop

An RPG publisher whose artist notes were written on the back of a printed map.

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Ember

Streaming

A series art department that maintained twelve personal lists and one shared belief that someone else was tracking it.

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Tessellate

Motion design

A motion collective that quoted a client before checking whether anyone was available.

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Birdsall

Editorial

A magazine art director who commissioned by whoever replied fastest, which is a strategy in the way that flipping a coin is a strategy.

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Juniper

Studio

A design studio that finally organised its artist list, then never opened it again.

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Every studio, figure and outcome on these pages is invented for the demo.

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