All case studies
Verity
A record label whose album art shortlist was thirty Instagram saves and no usernames.
The problem
Verity’s creative director saved album-art references on Instagram for two years, building a collection of thirty images and precisely zero ways to contact the people who made them.
Saves preserve the post, not the person, and a reposted image credits nobody. Half the shortlist turned out to be the same artist, repeatedly, which nobody noticed until they were all in one place.
With Artkive
The saves became a roster, at which point the shortlist of thirty revealed itself to be a shortlist of nineteen.
Each artist now carries their handle, platform, medium and rate. Reference images live on the inspiration board next to the profile of whoever actually made them, which is a connection Instagram declines to make.
The results
30
Saves resolved to artists
Handles finally attached
19
Actual distinct people
Down from an assumed thirty
7
Covers commissioned
From the resolved list
Verity is invented for this demo, and so is every figure above it.